# RevOps On-Demand

> Senior RevOps Advisory & Strategy by Nicholas Gollop

For comprehensive information, see: https://www.revopson-demand.com/llms-full.txt

## About

RevOps On-Demand provides senior Revenue Operations advisory and GTM (Go-To-Market) strategy for B2B SaaS companies. Founded by Nicholas Gollop, a RevOps advisor with 15+ years of leadership experience at companies including Salesforce, Thomson Reuters, Medallia, Beamery, nCino, Capmo, TransferRoom, Datamaran, and CloudCall, across early-stage startups and global enterprises.

Nicholas leads Revenue Operations with a bias toward execution and outcomes, shaped by building and owning RevOps functions inside operating companies. His work is advisory by default. The value he brings is judgment, pattern recognition, and decision-making informed by having carried real ownership for forecasts, systems, and GTM outcomes in live revenue environments. When deeper involvement makes sense, he can step in to validate direction or accelerate change. That execution capability exists to de-risk decisions, not to replace internal teams.

## Services

- **Strategic Advisory**: Senior RevOps advisory focused on decision quality, trade-offs, and second-order impact, grounded in experience building and running revenue functions from the inside. Advice is shaped by what actually holds up in execution, not theoretical best practice.
- **Fractional RevOps Leadership**: Fractional RevOps leadership for moments that matter, scale, transition, post-funding, or pre-acquisition. Senior ownership and direction-setting, not day-to-day delivery. Engagements are designed to stabilise, unblock, and set clear direction, with execution used selectively to de-risk outcomes.
- **Operational Design**: Revenue system design informed by having built, owned, and lived with these systems in production environments. The focus is on architecture, governance, and long-term operating leverage. Execution is applied where it accelerates progress or prevents costly mistakes, not as a substitute for internal ownership.
- **Executive Coaching**: Coaching for revenue and operations leaders at different stages, from first-time managers to executives carrying full GTM accountability. Sessions focus on real decisions, trade-offs, and growth moments, informed by having built and led RevOps functions inside scaling companies.

## Applied AI

Executive-level AI advisory focused on where AI genuinely fits into revenue operations, and where it doesn't. Designed for leaders making system, cost, and architecture decisions. Guidance is informed by AI-driven revenue systems already built and operated, not experiments or demos.

Examples of systems architected and built from operator experience:

- **Billing, Invoicing & Revenue Recognition**, replacing tools like Maxio, Chargebee, Sage Intacct (typically £100k+/yr)
- **Configure, Price, Quote (CPQ)**, replacing tools like Salesforce CPQ, DealHub, Subskribe, Conga (typically £100k+/yr)
- **Contract Lifecycle Management**, replacing tools like Juro, Ironclad, DocuSign CLM, PandaDoc (typically £50k+/yr)
- **Revenue Forecasting**, replacing tools like Clari, BoostUp, Aviso (typically £60k+/yr)

## Expertise

- Revenue Operations (RevOps) Advisory
- Go-To-Market (GTM) Strategy
- Sales Operations
- Marketing Operations
- Customer Success Operations
- CRM Strategy (Salesforce, HubSpot)
- Forecasting and Pipeline Management
- Tech Stack Assessment and Rationalisation
- Applied AI for Revenue Systems
- Cross-functional Alignment
- Change Management

## Tools & Platforms

Primary expertise in Salesforce and HubSpot ecosystems, with experience across the GTM stack including:
- Outreach
- Salesloft
- Gong
- Clari
- LeanData

When off-the-shelf tools don't fit, Nicholas advises on, and can architect, custom AI-built alternatives for CPQ, billing, contract management, and forecasting that replace platforms costing six figures a year.

## Engagement Models

1. **Advisory Sessions**: Focused strategic conversations or ongoing counsel
2. **Project-based Engagements**: 4-12 weeks when deeper involvement is warranted
3. **Fractional Leadership**: Ongoing flexible commitment that scales with business needs

## Target Clients

B2B SaaS companies that are:
- Building their first RevOps function
- Scaling operations and experiencing process breakdowns
- Looking to improve forecast accuracy
- Needing to align Sales, Marketing, and Customer Success
- Seeking senior RevOps judgment without full-time hire

## Contact

- Website: https://www.revopson-demand.com/
- Email: ngollop@revopson-demand.com
- LinkedIn: https://www.linkedin.com/in/nicholasgollop/
- Book a Call: https://cal.com/revopsondemand/intro-advisory

## Key Pages

- Homepage: https://www.revopson-demand.com/
- RevOps Consulting: https://www.revopson-demand.com/revops-consulting
- What a RevOps Consultant Does: https://www.revopson-demand.com/revops-consulting/what-does-a-revops-consultant-do/
- RevOps Consulting vs In-House: https://www.revopson-demand.com/revops-consulting/revops-consulting-vs-in-house/
- Why RevOps Consulting Fails: https://www.revopson-demand.com/revops-consulting/why-revops-consulting-fails/
- Fractional RevOps: https://www.revopson-demand.com/fractional-revops
- Fractional RevOps Cost & Pricing: https://www.revopson-demand.com/fractional-revops/cost/
- What a Fractional RevOps Leader Does: https://www.revopson-demand.com/fractional-revops/what-does-a-fractional-revops-leader-do/
- When Fractional RevOps Is Not the Right Answer: https://www.revopson-demand.com/fractional-revops/when-fractional-revops-is-not-the-answer/
- The Executive Guide to Fractional RevOps: https://www.revopson-demand.com/fractional-revops-guide/
- Managed RevOps vs Fractional RevOps: https://www.revopson-demand.com/managed-revops
- What Is Managed RevOps: https://www.revopson-demand.com/managed-revops/what-is-managed-revops/
- Managed RevOps vs Fractional RevOps (Comparison): https://www.revopson-demand.com/managed-revops/managed-revops-vs-fractional/
- Managed RevOps vs In-House RevOps: https://www.revopson-demand.com/managed-revops/managed-revops-vs-in-house/
- About Nicholas Gollop: https://www.revopson-demand.com/about/
- Fractional RevOps vs RevOps Consulting: https://www.revopson-demand.com/fractional-revops/fractional-vs-revops-consulting/
- RevOps Consulting Cost & Pricing: https://www.revopson-demand.com/revops-consulting/revops-consulting-cost/
- Insights: https://www.revopson-demand.com/insights
- Salesforce CPQ Alternatives (Build vs. Buy): https://www.revopson-demand.com/salesforce-cpq-alternatives
- Contract Lifecycle Management Alternatives: https://www.revopson-demand.com/contract-lifecycle-management-alternatives
- Revenue Forecasting Tools Alternatives: https://www.revopson-demand.com/revenue-forecasting-tools-alternatives
- Case Study — 75% Faster Order-to-Cash & 8x SDR Conversion: https://www.revopson-demand.com/case-study-revenue-workflow
- The True Cost of a 'Frankenstein' GTM Tech Stack: https://www.revopson-demand.com/article-frankenstein-tech-stack
- The Math Behind a 40% Demo-to-Close Rate: https://www.revopson-demand.com/article-qualification-demo-conversion
- Driving NRR to 110% — A Structural Approach to Retention: https://www.revopson-demand.com/article-nrr-retention-strategy
- Operational Design & Revenue Architecture: https://www.revopson-demand.com/operational-design-services
- Executive Coaching for RevOps Leaders: https://www.revopson-demand.com/revops-executive-coaching
- RevOps Engagement Models Comparison: https://www.revopson-demand.com/revops-engagement-models
- Privacy Policy: https://www.revopson-demand.com/privacy
- Cookie Policy: https://www.revopson-demand.com/cookies

## Guides & Case Studies

- [Salesforce CPQ Alternatives for B2B SaaS: Build vs. Buy](https://www.revopson-demand.com/salesforce-cpq-alternatives) — Legacy CPQ tools cost £100k+/yr and take months to implement. Discover how custom AI-built alternatives offer better architecture and lower TCO for scaling SaaS. (February 2026)
- [Contract Lifecycle Management: Architecture Over Apps](https://www.revopson-demand.com/contract-lifecycle-management-alternatives) — CLM platforms cost £50k+/yr and most become glorified filing cabinets. How operator-led contract design delivers better governance at lower cost. (February 2026)
- [Revenue Forecasting Tools: The Governance Gap](https://www.revopson-demand.com/revenue-forecasting-tools-alternatives) — Forecasting software can't fix broken governance. How to build a predictable revenue engine without £60k+/yr in overlay tools. (February 2026)
- [Case Study: 75% Faster Order-to-Cash & 8x SDR Conversion](https://www.revopson-demand.com/case-study-revenue-workflow) — How structural alignment and ruthless qualification criteria transformed a scaling SaaS revenue engine. (February 2026)
- [The True Cost of a 'Frankenstein' GTM Tech Stack](https://www.revopson-demand.com/article-frankenstein-tech-stack) — Why buying more SaaS tools won't fix your broken revenue engine, and how to simplify your architecture for better RevOps performance. (February 2026)
- [The Math Behind a 40% Demo-to-Close Rate](https://www.revopson-demand.com/article-qualification-demo-conversion) — Why more top-of-funnel pipeline isn't the answer. How ruthless qualification architecture improved demo-to-close rates from 30% to 40%. (February 2026)
- [Driving NRR to 110%: A Structural Approach to Retention](https://www.revopson-demand.com/article-nrr-retention-strategy) — Churn is a symptom of poor GTM architecture, not a CS problem. How to build an operating model that drives 110% Net Revenue Retention. (February 2026)

## Insights — Articles

- [Incentives Shape Behaviour More Than Strategy Does](https://www.revopson-demand.com/insights/incentives-shape-behaviour-more-than-strategy) — Revenue performance reflects incentive design more than strategic intent. How compensation, authority and measurement logic drive behaviour inside revenue systems. (October 2025)
- [Misalignment Is Usually Designed, Not Accidental](https://www.revopson-demand.com/insights/misalignment-is-designed-not-accidental) — Revenue misalignment rarely happens by chance. Incentives, authority structures and leadership trade-offs often design the behaviour that later appears dysfunctional. (October 2025)
- [When Revenue Growth Masks Structural Weakness](https://www.revopson-demand.com/insights/when-revenue-growth-masks-structural-weakness) — Revenue growth can conceal structural misalignment in incentives, forecasting, and operating models. Growth alone is not evidence of structural strength. (September 2025)
- [Why Most Revenue Targets Fail Before the Quarter Begins](https://www.revopson-demand.com/insights/why-most-revenue-targets-fail) — Revenue targets often fail due to structural misalignment long before the quarter begins. Incentive design, pipeline assumptions and leadership pressure shape outcomes early. (August 2025)
- [Designing a Revenue Operating Model That Scales](https://www.revopson-demand.com/insights/designing-a-revenue-operating-model) — Revenue performance does not scale by accident. How leadership decisions around incentives, ownership and authority shape a revenue operating model. (July 2025)
- [Revenue Is Not a Funnel. It's an Operating System.](https://www.revopson-demand.com/insights/revenue-is-not-a-funnel) — Revenue performance is not the result of isolated funnel stages. It is the output of an operating system shaped by incentives, ownership and structural decisions. (June 2025)
- [The Hidden Cost of Revenue Exceptions](https://www.revopson-demand.com/insights/the-hidden-cost-of-revenue-exceptions) — Revenue exceptions feel small in the moment. Over time, they create operational debt, forecasting distortion and margin erosion. (June 2025)
- [Why RevOps Becomes Reactive (And How to Fix It)](https://www.revopson-demand.com/insights/why-revops-becomes-reactive) — Many RevOps teams become reactive over time. How leadership can reposition RevOps upstream to design revenue systems instead of reporting on them. (May 2025)

## Common Questions

**How is this different from a traditional consulting firm?**
Consulting firms typically staff juniors who've observed many clients but never owned the function. Nicholas has held RevOps leadership roles inside operating companies, built functions from nothing, hired and led teams, designed processes and systems, and been accountable for the outcomes. That's what makes the advice different: it's grounded in first-hand leadership experience, not external observation.

**What's the typical engagement length?**
Advisory sessions can be single focused conversations or ongoing strategic counsel. Project-based engagements typically run 4-12 weeks when deeper involvement is warranted. Fractional leadership is ongoing with flexible commitment.

**Do you work with startups or enterprise companies?**
Both. Nicholas has advised and led RevOps at Series A startups building their first function, and at enterprise organisations with hundreds of salespeople. The common thread is B2B SaaS companies serious about making better revenue decisions and investing in operational clarity.

**What tools and platforms do you specialize in?**
Deepest expertise in Salesforce and HubSpot ecosystems, but platform-agnostic for problem-solving. Experience with Outreach, Salesloft, Gong, Clari, LeanData, and many others. When off-the-shelf tools don't fit, Nicholas advises on, and can architect, custom AI-built alternatives for CPQ, billing, contract management, and forecasting that replace platforms costing six figures a year. The goal is always the right decision for the business, whether that means optimising what you have, building something better, or leaving things alone.

**How do I know if I need RevOps help?**
Common signs: CRM data nobody trusts, sales and marketing finger-pointing, forecasting based on guesswork, tech stack grown organically without strategy, or scaling quickly with breaking processes.